Building a rock-solid online marketing strategy is critical to optimize your advertising dollars and get the highest return on investment. The basis of any successful campaign consists of a) getting traffic to your offer and b) converting that traffic into buyers.
The first step in building your online marketing strategy is to start bringing in more traffic to your website or offer. This can be done by content marketing, building an email list, taking advantage of social media, or even advertising on Google. We analyze your business and determine your best options.
As your website begins to attract more traffic, some of those visitors will inquire on your services through the phone number or contact form. Our goal is to take every opportunity to capture these relevant leads, so that you can turn them into a new customer!
Once you have a significant amount of traffic coming through your website, you can begin to tweak your campaigns and website elements to turn more visitors into leads or customers. Keeping traffic consistent, you can become more profitable just by increasing conversion rates by 1%.
Search Engine Optimization
Through search engine optimization, a website can gain a higher level of organic traffic by ensuring the website is visible through relevant search engine searches. With quality and trustworthy content, websites may be pushed further into the front of search engine results.
With Google Adwords, new audiences may be reached using pay-per-click ads to allow for enhanced business growth. Ads made through Google Adwords are created to appear on Google searches alongside other search related content.
Google PLAs, or Google Product Listing Ads, allow for the highly-relevant promotion of inventory as is pertinent to consumer searches. A Google PLA can be found by according to the product title, price range, SKU, or description your audience is searching for.
A thorough email marketing strategy is an important factor in an overall marketing strategy. Email marketing is a cost-effective solution to place relevant information, promotions, and new products directly in front of any desired audience through email correspondence.
Social Media Marketing
Social media marketing provides the unique experience of real-time optimal customer engagement. With this type of marketing, a business is accessible where any relevant audience is statistically shown to spend most of their time online.
An opposite of mass marketing, local marketing allows a business to target communities or local populations in an effort to drive them to a physical store or service provider. With local SEO and PPC advertising, you can reach the specific regions you wish to target.
A/B testing allows any webpage to be designed with the best possible performance in mind. Through A/B testing, changes to a website may be tested in relevant markets to see which are the most effective, and which may require improvement for optimal functionality.
Analytics & Tracking
Through analytics and tracking, you can remain informed as to just how successful your website and marketing strategies are to your ultimate business goals. The data collected may also show how much time users are spending on particular pages as well as their geographical locations.
Multi Channel Funnels
With multi-channel funnels, you can see just how different marketing tactics or strategies are leading to conversions. The knowledge provided by multi-channel funnels provides insight into just which marketing channels work best together in creating sales.