Fraud Blocker SEO Process

SEO Process

Discover Cavallo Agency’s comprehensive SEO process and learn how to bring traffic, leads, revenue, and success to your business through search engine optimization.

ON-PAGE SEO

SEO Audit & Competitive Analysis

Our SEO experts begin every campaign with a thorough SEO audit and competitive analysis to gather insights on your company as well as your top competitors. Key metrics observed include keyword rankings, website traffic, website content, backlinks, referring domains, and domain authority / authority score.

In the competitive analysis, we compare your data with that of your top competitors to determine areas for improvement. Competitors with a higher level of organic traffic typically have a defined search engine optimization strategy which can be reverse-engineered to bring you to a similar level of traffic.

A technical site audit is performed to uncover technical issues on your website. Common issues include slow performance, duplicate content, improper heading structure, broken links, redirect errors, and countless other items. Insights can be addressed as part of our SEO plans or our Website Care Plan.

Analytics & Software Integrations

Our team will make sure your analytics tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure standard metrics like website visits, search queries, engagement, conversion, and acquisition. We can provide a centralized dashboard for your organization to consolidate data from many of your marketing tools.

Additionally, our team uses valuable tools like SEMRush and Ahrefs that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more. If you have a WordPress website, we install premium SEO plugins to help us perform many on-page optimization tasks.

Content Improvements

Your existing website content may need to be modified or rewritten to include more keywords as well as other SEO signals. During the content improvement process, we may want to reformat your headings and content and include internal links to other content on your website. We will often significantly increase the word count and answer common questions that users may have on a topic. We invest heavily into SEO software which is invaluable to helping us achieve the highest content optimization scores.

Schema Markup

Schema is structured data added to the website that allows search engines to understand the content better, leading to richer search results. Our team is proficient in multiple schema types, tailoring our approach to your business needs:
Local Business Schema: Essential for local SEO, this helps highlight your business details such as location, hours of operation, and reviews, increasing local visibility.

  • Product Schema: For e-commerce sites, this schema focuses on showcasing products, including prices, availability, and reviews, enhancing click-through rates from search results.
  • FAQ Schema: This markup helps display frequently asked questions directly in search results, offering immediate value to searchers and increasing page visibility.
  • And More: Depending on the nature of your business and content, we leverage other schema types, such as event, organization, and recipe schemas, to ensure maximum search engine clarity.

Meta Titles and Descriptions

These are the snippets of information searchers see on the search results page. Well-optimized meta titles and descriptions can significantly improve click-through rates. Our team crafts compelling and keyword-optimized titles and descriptions that encapsulate the essence of your page content, enticing users to click.

Alt Tags and Semantic HTML

Every image on your site has an opportunity to improve SEO through alt tags – textual descriptions that help search engines understand image content. Along with this, semantic HTML ensures that content hierarchy is clear, improving content readability for search engines.

XML Sitemaps and Indexing

A streamlined XML sitemap is crucial. It acts as a roadmap for search engines, guiding them to the most important pages. By configuring sitemaps to exclude unnecessary or low-value pages, we ensure search engines prioritize your focus pages. This strategic approach enhances the ‘crawl budget,’ ensuring that the most valuable pages are crawled and indexed more frequently.

Shopify Migration: A Smooth Transition for Your Ecommerce Store

Migrating your online store to a new ecommerce platform can be a daunting task, but with Cavallo Agency, a certified Shopify expert and leading migration agency, the process is seamless and efficient. Our end-to-end Shopify migration solution is designed to transition your store, whether it’s from Magento, WooCommerce, BigCommerce, or another platform, to Shopify or Shopify Plus with minimal disruption.

Initial Assessment and Planning

Our team of Shopify migration experts begins each project by assessing your current ecommerce website. We understand that each migration project has unique requirements, and our goal is to ensure a flawless migration tailored to your specific needs. We analyze your current platform, be it Magento, WooCommerce, or another system, and plan the migration to Shopify, focusing on preserving the integrity and functionality of your store.

Data Migration: The Heart of Transition

A critical aspect of the migration process is data migration. Our team uses advanced Shopify migration tools and APIs to ensure a safe and accurate transfer of your data. This includes product catalogs, customer information, order history, and other essential data from your existing ecommerce platform to Shopify. We specialize in various platform migrations, including Magento to Shopify, WooCommerce to Shopify, and Bigcommerce to Shopify migrations.

Customization and Integration

Migrating to Shopify isn’t just about moving data; it’s about enhancing your store’s capabilities. Our Shopify developers and Shopify Plus partners work to customize your new Shopify site, tailoring it to match and exceed the functionality of your previous platform. Whether it’s theme customization, app integrations, or developing new features, we ensure your Shopify site is optimized for your business operations.

SEO Preservation and Optimization

Understanding the importance of SEO in ecommerce, we ensure your migration includes SEO preservation strategies. Our SEO migration process includes maintaining URL structures, redirecting old pages, and ensuring that your Shopify site retains its search engine rankings post-migration. We aim to not just preserve but enhance your site’s SEO performance during the transition.

Testing and Launch

Before going live, our team conducts rigorous testing of your new Shopify site. This includes checking the functionality of migrated data, user interface, and user experience aspects, ensuring everything works seamlessly. Once we are confident in the site’s performance, we proceed with the launch, transitioning your operations to Shopify smoothly.

Ongoing Support and Optimization

Post-migration, our commitment to your success continues. We provide ongoing support and optimization services to ensure your Shopify store thrives. From regular updates to new feature integrations, our team is here to support the continued growth and scalability of your Shopify store.

Why Choose Cavallo Agency for Shopify Migration

Choosing Cavallo Agency for your Shopify migration means partnering with a trusted Shopify partner with a proven track record of successful migrations. We provide a complete Shopify migration solution, ensuring a seamless transition with our expert team of Shopify migration specialists. Whether you want to migrate to Shopify for its scalability, need a seamless migration from platforms like WordPress or PrestaShop, or require a comprehensive ecommerce platform migration, our team is ready to assist.
Embarking on a migration project to Shopify with Cavallo Agency guarantees a hassle-free transition, enabling you to leverage the full potential of the Shopify ecommerce platform. Contact us today to start your journey to a more efficient, powerful, and user-friendly ecommerce experience with Shopify.

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OFF-PAGE SEO

Link Building

Our link building experts reach out to websites and blogs that have relevance to your industry to request backlinks. The goal is to get high-quality backlinks as opposed to the high volume approach of the past. Google does not reward websites that have too many low quality or spammy backlinks. An effective strategy is to request links from niche blogs and news websites, but we also seek out other high-value websites that will allow links.

Citation Building

Your Google Business profile is greatly influenced by having citations built for your local business across the web. A citation is your company name, address, and phone number on various websites. We build citations on local business directories and niche business directories that have relevance to your business.